Ideas Worth Building

Startup Doula

Doing startups like a woman — safe, sane, sustainable

You're not avoiding your idea because it's bad.
You're avoiding it because the only path offered is "start building".
There's another way — plan it, model the effort, then decide.

How I Can Help

  • Is This Worth Building?

    A focused 20-minute call to talk about your idea before you commit to anything.
    We'll look at who will pay, what problem is actually being solved,
    and whether there's a clear path to revenue.

    Price: €50 

    Book via Calendly

  • Minimal Sellable Product Sprint

    In 2 weeks, we define the leanest version of your idea that you can build and sell.
    It's not a commitment to building. It's removing the 'what ifs'.

    You get:

    • A Clarity Deck — what it is, who it's for, how to talk about it
    • A Technical Build Plan — what to build, in what order, and when to launch
    • An informed decision about if and when to build

Nothing is impossible. The word itself says, “I'm possible!”

— Audrey Hepburn

About Me

I believe in building a life we don't need a vacation from.

My 20 years in early-stage startups taught me how to grow ideas into income — without burning through time, money, or sanity.

I authored 2 patents, I worked as a Chief Technological Officer (CTO), I co-founded several startups and wrote a book about it.

My special talents include translating startup-lingo into human language and finding out how something can work despite everyone saying it can't.

Since my teens, I've been searching for the balance between Eastern enlightenment and Western ambition. I found mine in a country house with dogs, cats, chickens, and geese.

Now I want to help you find yours — with a startup that works for your life, not against it.

Your next step is easy.

Check your idea's potential — safely, simply, and in your own time — with my Validation Questions workbook.

Ela  Shapira Startup  Doula
Ideas Worth Building

Startup Doula

Doing startups like a woman — safe, sane, sustainable

You're not avoiding your idea because it's bad.

You're avoiding it because the only path offered is "start building".

There's another way — plan it, model the effort, then decide.

How I Can Help

  • Is This Worth Building?
    A focused 20-minute call to talk about your idea before you commit to anything. We'll look at who will pay, what problem is actually being solved, and whether there's a clear path to revenue.

    Price: €50 
    Book via Calendly

  • Minimal Sellable Product Sprint
    In 2 weeks, we define the leanest version of your idea that you can build and sell.

    It's not a commitment to building. It's removing the 'what ifs'.

    You get:
    • A Clarity Deck — what it is, who it's for, how to talk about it
    • A Technical Build Plan — what to build, in what order, and when to launch
    • An informed decision about if and when to build

Nothing is impossible. The word itself says, “I'm possible!”

— Audrey Hepburn

About Me

I believe in building a life we don't need a vacation from.

My 20 years in early-stage startups taught me how to grow ideas into income — without burning through time, money, or sanity.

I authored 2 patents, I worked as a Chief Technological Officer (CTO), I co-founded several startups and wrote a book about it.

My special talents include translating startup-lingo into human language and finding out how something can work despite everyone saying it can't.

Since my teens, I've been searching for the balance between Eastern enlightenment and Western ambition. I found mine in a country house with dogs, cats, chickens, and geese.

Now I want to help you find yours — with a startup that works for your life, not against it.

Your next step is easy.

Check your idea's potential — safely, simply, and in your own time — with my Validation Questions workbook.

Ela Shapira
Startup Doula