I guide founders to focus their vision (so it's clear where the money is), identify their competitive advantages, define an effective GTM strategy, and deliver scalable products that meet real market demand.

• Understand How Your Product Solves the Problem
  A unique value proposition is more than just a list of features; it reflects a deep understanding of how potential clients experience the problem.
• Understand Your Impact on the Market
  The best strategies consider all variables—your competitors, the niche of your early adopters, your natural partners, and the change you bring to the entire ecosystem.
• Understand What Makes Your Solution a Good Fit
  Clients pay with more than just money—they invest effort to adopt and use the new product. Don't underestimate the hidden costs of innovation.

My career in early-stage startups spans 20 years and various roles—from junior-dev to CTO, with some “side-quests” in business development, strategic partnerships, and fundraising.

I worked with remote teams all across the globe.

I developed a wide range of innovative tech and patented some of it — 2 patents granted by the USPTO.

I'm fluent in English, Hebrew, Russian and Spanish.
I'm also fluent in tech-speak, business-speak and legalese.

I believe in building a life we don't need a vacation from.

Since my teenage years I was searching for the balance between Eastern enlightenment and Western ambition.

I wanted to have tranquility and satisfaction, without letting go of the drive for material success.

I found my balance. I want to help you find yours.

• How to Build a Startup from Your Idea

  The idea is burning in your head, but the goal seems unreachable — because you're
  not sure where and how to start. One call can give you clarity for the next steps.

  • Validation — all the questions that need answers before you start
  • Technological requirements for implementation of your product
  • Expectations management, approximate timeframes and cost

  90 minutes virtual meeting
  €850 (tax not included)

  Gives €500 discount for “Direct Path to Success”

  More info & schedule

• Direct Path to Success

  Maybe you’re just starting or maybe you’re stuck—working hard but not progressing.
  Going in zigzags to your goal means that you're putting in twice the effort
  while advancing only half the distance. Let's fix that.

  Clarity in articulating Your vision and goals
  • Express the problem and solution so it's clear where the money is
  • Identify your competitive advantage for an initial market mapping
  • Develop a business strategy aimed at profitability within 9 months
  Accuracy in identifying Your target audience and messaging
  • Understand which external validations facilitate profitability
  • Determine the profile of early adopters
  • Identify the profile of natural partners
  Precision in the technical specification of Your product
  • Create a precise and explicit definition of the MVP
  • Outline a 3-month development plan
  • Define a technical infrastructure that supports rapid growth

  3 x 60 minutes virtual meetings
  €2,500 (tax not included)

  Email me at i@elashapira.com to schedule

• Crafting a Pitch-Deck

  Writing from scratch or refining an existing deck. When you have only 30 seconds
  to grab their attention and another 60 to drive the point home — every word counts.

  45 minutes virtual meeting and as many iterations as required (usually just 3)
  €1,000 (tax not included)

  More info & schedule